The One World CaféTM, ARAMARK’s first proprietary K-12 dining brand, has transformed the school dining experience for students. This inviting, visual, retail approach is a complete and comprehensive program, from nutritious recipe development and menu offerings to appealing marketing and merchandising elements.
ARAMARK talked directly to students, parents and principals, about what was important to them in their school dining experience. This included one-on-one interviews with students of all ages throughout the U.S. about what they liked and disliked in their school cafeterias, focusing on their breakfast and lunch food preferences, and soliciting their feedback on various marketing concepts. Next came focus group discussions with parents and principals, to understand what issues were critical to them in a food service program.
From the insights gained, ARAMARK developed a new type of cafeteria to which kids can relate. This innovative and award-winning concept transforms the school cafeteria into a fun, “cool,” and contemporary eating environment that increases customer respect and satisfies students at every meal, every day. The One World Café also drives nutrition awareness through exciting promotional programs for all ages, and the Treat Yourself Right (TYR) nutrition education program for middle and high school students.